LAFERIA (THE FAIR)
LAFERIA is a conceptual event idea, it takes place in Aahrus wich is one of the biggest and youngest citys in Denmark. The event purpose is to create cultural movement, influence and knowdledge in the youth with all these activity and artists sharing their work and personal vision.
LAFERIA EVENT CONCEPT POSTER IDEA
LOGO POSIBILITIES AND BRANDMARK
BASIC BRANDS COLOR PALETTE
CLOTHING COLLECTION IDEA FOR A NON CLOTHING BRAND (RYANAIR)
I chose RYANAIR because it has a huge young public all around europe, so the target its perfect. It is a handkerchief, the perfect accesorie and one of the latest trends for all the fashionable youth. I thought it could become very trendy and viral because this is one of the most common accesories for flight attendants to wear, so what brand can be more attached to it than a flying company? I felt that it really could work becuase the target, the accesorie and the brand are in a perfect connection.
I really liked to come out with this idea because I think it was pretty original and not a basic clothing idea. I think it could work in both ways, as a cheap product to fit into the brands DNA, or just come out with a higher price like a collectionist piece, because of the originality of the product and the brand.
